Branding

It reflects what we stand for and helps to form the foundation of every interaction with our clients and colleagues.

These guidelines and assets provide what you need to understand, protect and strengthen the unified brand that represents Gallagher to the world.

COMING SOON

New templates are being finalized for About Us slides to introduce the practice and our services.

About the Brand

Brand Narrative with FAQs

Use these talking points, narrative and FAQs when speaking to your clients about ROC’s integration with Gallagher.

Becoming Gallagher Brand Integration

Take a look at what’s happening and what you need to do on March 29 and the following weeks as we rebrand to Gallagher.

Communication Practice Brand Guidelines

Links to the brand, logos and color palette can be found in the Communication Practice brand guidelines.

Corporate Brand Center

Information about the corporate brand, including corporate MS Office templates can be found in the Gallagher Brand Center.

Social Media

Employees are encouraged to use social media professionally. If you are using your account for work in any way, you must identify yourself as being a Gallagher employee in your profiles or bio.

Review Gallagher’s Social Media Guidelines and the Social Media Training for information on how to:

Update your LinkedIn profile. If you need a LinkedIn refresher, check out our LinkedIn 101 course.
Activate the My Company Tab – our employee Social Sharing Tool, using this Step-by-Step Guide to My Company.
Join the Gallagher Employee Group.

Stay up to date on the latest Gallagher news and company updates from around the world by following Gallagher Employee Experience on social media.

Don’t forget to share the LinkedIn posts that the ROC account is generating. They’re reshares from the Gallagher Employee Experience & Communication account. When we reshare, our networks and ROC Group followers will become familiar with the Gallagher account and content.

Your Email Signature

On March 29, please set up your Gallagher email signature on both your Gallagher and ROC mailboxes using these guidelines. You can continue to use the ROC Group mailbox beyond the March 29 rebrand..

A Note About Titles

You can use your current title until we have alignment with any new titling, or you can leave it off. The recommended practice name is “Employee Communication Practice.”

FAQs

How should we refer to ourselves post-rebrand?

ROC Group is rebranding to ‘Gallagher’, and this is what we should call ourselves.

Don’t – We do not brand ourselves ‘Gallagher Communication’. Although the legal entity under which our UK operations are run is ‘Gallagher Communication Limited’ – and even though you might still occasionally hear some of our team refer to ourselves as ‘Gallagher Communication’ for legacy reasons, this should not be in use.

Do – If we need to be more specific about our part of the business, we can refer to ourselves as Gallagher’s Communication Consulting practice. Internally, it’s acceptable to shorten that to ‘Communication Practice’.

What is our legal entity name and address?

The Communication practice operates as Gallagher Benefits Services Inc. in the US and Gallagher Communication Ltd in the UK. Therefore, the ROC team should be using the following legal entity name going forward: Gallagher Benefits Services Inc. 2850 Golf Road Rolling Meadows, IL 60008.

Contact Gallagher Marketing

Marketing:
Agnès Costa: Agnes_Costa@ajg.com

Social Media:
Alexy Berard: Alexy_Berard@ajg.com